Until I took a college course in Search Engine Optimization, I thought I knew what it was. Generically, I thought it was just the process of getting a higher ranking on Google. When I discovered that it was way more than that, the light bulbs came on, the clouds parted, and my enlightenment into website optimization greatly expanded my horizons. Since I’m a big advocate of best practices, the science of SEO and how it applies to website design is a big part of my focus when designing a new site or analyzing an existing site.