Unprecedented

Juggling tennis balls
Photo by Mochammad Algi from Pexels

I keep hearing the word, “Unprecedented” in the news media and in conversations. This year is definitely unprecedented in the number of never before seen events. While this word is heavily utilized when describing the pandemic, hurricanes, fires, global warming, political/social unrest, etcetera – I prefer to use it for defining my personal approach to highlighting my services. Did you notice that huge shift from world-changing events down to me?

This is what we’re all doing. We’re trying to adapt our personal lives to a rapidly changing world environment. We’re asking ourselves, “How do I get from here to there?” From now to survival in the future. The answer? We take unprecedented or never before tried, approaches.

Marketing Me

My last post reflected on being flexible and adaptable to changing conditions. I’m juggling DoorDash, creative writing, technical writing, and website development. The goal is to have enough freelance website and writing work to support my creative writing, and only DoorDash when necessary. I currently have two clients:

So, how do I get more? Set up a storefront website? Advertise to big businesses? Pitch my services to every single person that comes along? Nada!

Focus

Here are the approaches I am taking with my bootstrapping as a freelancer:

  • Transparency – I’m a big believer in honesty and transparency. I have nothing to hide and I’m not going to pretend to be a big business. I am one guy with a few friends in the industry and a knack for learning what I don’t already know via the internet.
  • Target Clients – My clients are and will be those who don’t have a clue about putting together a web site. They don’t want to learn how to do it or try to understand it. They already have their nitch and they want a website to reflect it.
  • Personal Touch Marketing – Let’s talk! My marketing will be via contacts, word-of-mouth, and personal interaction. I want to know who you are and what you want to accomplish before I start talking numbers and timeframes.

The only thing that will not be unprecedented is business cards. I will have them in my shirt pocket, ready to hand out, to anyone who is interested. I will not be blanketing everyone I meet with cards. Only those who have expressed interest or need. That is how I roll.

So, is this an unprecedented approach to freelancing website development and writing? I’d be curious to hear what you think.

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New Resume Format

I updated my resume last week with my new skills, education, and projects. It was in the typical text-only format in Microsoft Word. Which is also just a boring text-only format that I have been using throughout my career. Having a semester of graphic arts made me decide that I need to do something a little different.

I also stumbled across this awesome video on Youtube while checking out web development videos. It’s called, “The Resume That Got Me Into Microsoft” by a young Microsoft Intern who does a lot of videos, blogging, and podcasts about programming. (His channel is TechWithTim.) I liked his formatting and it gave me some ideas.

At a quick glace, which one would you rather look at?

The Old Format

Picture of my old resume.

The New Format

Pic of my new resume.

I hope you said the one on the bottom. Unfortunately, many recruiting firms still want a straight text format. They have sophisticated AI routines that scan the resumes for keywords, skills, and experience. They don’t even read the resume until it gets flagged by their internal search engines if they have a client to match up with.

So, I’ll still keep and maintain my resume in both formats. I am curious to see if this makes any difference in my search for clients. I’ll be sure to post my results in a few weeks.

You can download the new resume here or via the link on the main menu. Thanks for looking.

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